Kit contents
What you will create
6 practical deliverables move this work from an idea into an editable operating system.
- Audience and offer brief
- Sitemap and page contracts
- Responsive component plan
- SEO and structured-data map
- Lead and analytics specification
- Deployment and QA checklist
Step by step
Guided modules
- 01
Audience and conversion
Define primary visitors, intent, promise, objections, and next action.
- 02
Information architecture
Build a sitemap, navigation, page purpose, and content hierarchy.
- 03
Page contracts
Specify content, states, accessibility, metadata, and acceptance per page.
- 04
Lead system
Define forms, document intake, AI assistance, routing, consent, and follow-up.
- 05
Search and measurement
Create metadata, schema, sitemap, events, consent, and reporting.
- 06
Launch control
Test devices, browsers, performance, security, redirects, domains, and rollback.
Quality gate
Evidence-based review
Use these checks to find missing decisions and weak evidence before implementation or release.
- Each page has one primary job.
- Every form has review, consent, and failure states.
- Mobile navigation and content fit at 390 px.
- DNS and production changes require explicit authority.
Fictional sample included
Practice before using real project information.
A professional-services website with products, government capabilities, AI tools, lead intake, and paid digital offers.